PopAds Lesson 3

SOCIETY TARGETING

In this section, you can choose desired languages and populations.

ENVIRONMENT TARGETING

You can choose Operating Systems, Browsers and Screen Resolution..

You will noticed that list of available operating systems is really long, including some really old operating systems. If you want to include all operating systems, do not make any choices here and leave this field empty.

OS AND BROWSER TARGETING

We have the similar situation with Browsers. There is a long list of browsers even with different versions of browsers. You can choose what best suits you or leave it empty to include all available browsers. Click on browser to add it to Your choices. If you make a mistake, you can always remove browser from Your choices.

Screen Resolution

You will find all known formats of screen resolutions. If you want to include them all, leave it as it is. If you want to exclude some resolutions from your choices, click on specific screen resolution and remove it by clicking on button Remove.

DEVICE TARGETING

Form Factors include options like Desktop/Notebook, eReader, Gaming Console, Music player, Smart TV, Smartphone, Tablet and unknown form.

Again, it is possible to make a selection of almost all available devices. But if your devices is not on the list, you always have the option “Unknown device”. You can choose one of the devices or all of them. Or you can choose three, five types of devices.

CONNECTION TARGETING

When we were creating this campaign, Connection type choices were automatically set to all choices. This means that all available connection types will be able to receive our ad. Those types are: business, internet café, cellular, college, government, library, military, residential, school, traveler…

Connection Speed includes choices such as Dialup, Cable/DSL, Corporate and Cellurlar/Carrier.

When we were creating our campaign, our targeted country was Belgium and this is why we have these options:

These are Internet Service Providers available in Belgium. Since we want to include them all, we will leave this selection empty.

TIME TARGETING

You can choose times for displaying your campaign. Make sure to also choose appropriate time zone. Our targeted country is Belgium and this is why we chose Europe/Brussels time zone.

WEBSITE TARGETING

Popads has tons of websites in their network. You can select website targeting mode by switching tabs:

If you specify websites you want to exclude, you will get traffic from all other website in Popads network, excluding the websites you listed:

If you only want to get traffic from certain websites, you will need to list them in your Include Websites list: